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UX Case Study

The Plant Store

A brick-and-mortar plant store wanted to create an e-commerce site to grow their business and capitalize on some national press they had received. People who did not live in the area called them to see if they could ship them some of their specialty plants through the mail. This gave the owners the idea to create an online portal to facilitate non-local sales.

plant

Personas

After researching the company's past comments and complaints and doing some interviews in the store, I developed three archetypical personas to help create a user journey on the web site. Each persona had different levels of experience with gardening and plants, as well as different levels of comfort with using the internet.

personas
journey map

Journey Map

I created a journey map based on the research we did on site feedback and the personas we created. The objective was to create empathy with the users and identify possible pain points they might experience in using the site. Journey maps were created for both casual plant buyers and enthusiasts with a trove of plant knowledge.

Click to view PDF.

Hello

I am a UX Designer and Front-End Developer with extensive experience making web things. In my various roles, I have always sought clean and elegant solutions to user-interface challenges. In whatever capacity I’m in, I seek to make user experiences that are intuitive, accessible and beautiful.

I follow trends in web-based design and development and have watched as web sites have gone from a page of hyperlinks to full-fledged applications. No matter what technology is employed in service of making web sites, I always consider the user first.

bmw mobile chloraseptic mobile

UX Design Philosophy

Every project presents its own set of challenges. There is no one-size-fits-all approach to good user experience. There are, however, fundamentals of UX that have developed over the time that digital consumers have come to expect. In my time in the industry, I have developed an understanding of those expectations. It has been interesting to see the UX field expand in tandem with the capabilities of today's front-end technologies, but designers and developers should never sacrfice usability in favor of the latest technical gewgaw.

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Puma Controller

Puma Wall Controller

The Puma Wall controller was a microsite on an iPad that was supposed to look and feel like an iOS native app. The project's challenge was to create a web-based interface with drag-and-drop functionality that would be used to control a wall of iPads programmed to play different games.

Puma Sketch

Puma Controller Wireframe

We designed the app to employ the JQuery UI library to create the draggable and droppable aspects of the interface. The manager would be able to add the games she wanted, drag the boxes to set the order of play, use the draggable panels to set the duration of each game, and drag the bracket to immediately change the game currently playing. She would also have the option of infinite play for a game.

Puma UX Design

Puma Controller Product

The completed site was wrapped in iOS wrapper to make it look like a native app on an iPad.

Explore the drag and drop interface! →

Previous Work

As the owner of my own web design company and as an employee of some excellent organizations, I've had the pleasure of working with great clients on great projects. If there is one thing for certain, it's that every client is unique and therefore demands a unique approach to acheiving their goals.

Amplify ∴

KBS ∴

companies I've worked for

Amplify

Design System

I worked on the design team creating a pattern library of styles and components to be used in all of the company's various products. Created web components using CSS, Javascript and Vue that had built-in fuctionality reflecting accessibility conerns.

Administration Panel

Created prototypes of user interface interactions for the company admininstration panel. Researched ways in which to present a large amount of information in an intuitive and usable way. Created CSS transitions to enhance the user interface of the product.

Benchmark Reports

Created layouts and developed interfaces of mCLASS Dibels reporting tool, using HTML, CSS and Javascript. Worked closely with designers to address usability concerns.

design system administration benchmark

KBS

Clearly Better Diesel

Developed user experience and created site for Audi / BMW / Mercedes Benz / VW touting their "clean diesel" engines. The site had a number of interactive elements to engage users and deliver information in an entertaining way.

Clearly Better Diesel >

Luden's / Chloraseptic

Created design elements for two of Prestige brand's signature products. Built fully responsive sites with elements like the "flu tracker" to assess flu risk in a user's location. Also created UX document prototyping the sites' navigation.

Visit Ludens >
Visit Chloraseptic >

Minaj a Moi - Minajesty

Designed and implemented gallery of Minajified selfies by users for a site advertising "Minajesty" -- Nicki Minaj's perfume brand. A Flash application allowed visitors to use their computer camera to take their own picture and add Minaj elements like pink hair. Also developed the site's navigation.

clearly better diesel ludens nicki minaj perfume

Docero

Created multiple web sites for clients, working on designs and full-stack development of WordPress sites.

I worked on the design team developing a pattern library of styles and components for the company.

WANT TO WORK ON SOMETHING?

Please feel free to contact me.